An IP Strategy starts with the approach of the SWOT model; strengths, weaknesses, opportunities and threats. However, unlike a market driven assessment the IP strategy must take into account the leverage patent, trade secret, copyright and trademark protection can provide in your industry, on a world wide basis. As Intellectual Property rights can provide a shield as well as a sword, a quantitative assessment of the patent portfolios of actual and potential competitors can identify critical gaps to be closed. Working with your technical and market experts, we can provide this analysis using a variety of patent database mining and analysis techniques, as well as benchmarking metrics that are industry specific. Ultimately, tangible objectives are defined, and communicated throughout the organization.